LINQ
Logo and branding design
In many areas of the country, young families find it incredibly difficult to afford a new quality designed and built home. LINQ strives to be the solution to this evolving struggle. The new housing development company needed a brand that communicated its thoughtful approach to a contemporary problem, using sustainability, efficiency and simple straightforward design. contemporary type and colours help to communicate the hopeful, sustainable, yet affordable solution LINQ’s homes will provide for its customers. The custom type mark depicts a conceptualized chainlink drawn in what appears to be a hand-drawn geometric stoke. This subtle and tasteful type-based logo mark exemplifies the combination of modern technology and sustainability.
The brand collateral was created for a professional corporate world with a contemporary flare to stand out from the crowd.
A series of infographics were developed to show the new innovations that LINQ would bring to the modular home industry.
