MODEN
Logo and branding design
MODEN is a boutique fashion retailer in Sidney, BC with a curated, elevated aesthetic. I was brought in to create a brand identity that felt refined and understated—but with just enough edge to reflect the shop’s confident point of view.
The final typemark is clean and quietly expressive, designed to live beautifully across signage, print, and digital applications.
Devon Bird, owner and founder, came to me with a clear sense of MODEN’s personality: elevated, refined, editorial—not flashy, not overly minimal.
She described her vision as a place where the styling was “understated and strong,” with pieces that felt considered. We worked together to shape a brand identity that captured that tone without feeling trend-driven or over-designed.
