MODEN Essentials

Logo and branding design

This project is a brand expansion of the highly successful Moden Botique in Sidney, BC. When Devon Bird approached me to develop this second typemark for her brand our challenge was to create a companion to the Moden typemark which was already elegant, strong, and beautiful. The new store offers lingerie, lounge, sleepwear, and basics. The branding needed to be as elegant but also intimate, and feminine while being also powerful yet approachable. This custom lettering seeks to do all of the above with grace and sophistication.