MODEN MEN’S is the third business to be added to the MODEN brand. Devon Bird would partner with Anami Vakil to bring a fresh and inspired addition to men’s fashions in Sidney, BC. The new branding centers around a custom-drawn monogram using the double “M” initials in the name to create the same angles and lines as a traditional suit jacket lapel or shirt collar. The dominant M is taken from the custom Didot “M” in the original typmark, with a thin monoline M similarly woven through the serif counterpart as the hand lettering in the MODEN Essentials Logo. The second “M” is also depicted in the Essentials Gold carrying both the original and second logos forward into this latest touchpoint of the company.